Founded in 2024 by Patrick Keville and Lauren Lubell, Toledo is a jewelry brand born from a blend of memories and inspirations. The name Toledo pays homage to Lauren's hometown and the duo's shared experiences in Ohio, where they first met. Now based in Los Angeles, they channel their passion for design and innovation into creating extraordinary pieces that transcend time.

Toledo's jewelry isn't about nostalgia; it's about reimagining the past to inspire the future. Each piece echoes history, reinterpreted for today and tomorrow. Patrick and Lauren leverage their industrial design backgrounds to push the boundaries of traditional jewelry making, incorporating innovative techniques and materials. This ensures every Toledo piece is not just a statement of artistry and forward-thinking design, but also a lasting treasure meant to be passed down through generations.

Dedicated to the highest standards of craftsmanship and using only premium materials, Toledo creates heirloom-quality jewelry. By blending classic inspiration with futuristic elements, Toledo’s jewelry is both timeless and ahead of its time.

Patrick and Lauren coined the term "Googenoir" to describe Toledo's unique aesthetic. Inspired by the sleek, futuristic optimism of Googie architecture and the dark moody elements of film noir, this style is characterized through vibrant, geometric lines and polished surfaces, juxtaposed with eternal elegance and shadowy enigmatic undertones. Instead of neon lights, Toledo uses the light of gems and stones to create a visual experience where modern, eyecatching elements are harmoniously blended with a sense of historical depth, creating a striking contrast between brightness and darkness. Toledo’s designs capture this essence, reflecting Los Angeles’s vibrant energy and mysterious allure.





Collaborators
Anna Friemoth
Melinda May
Alina Buevich
Rachel Pac
Lia Woods